ZIPLOG

The ZIP , a late 2000s Second Life style shop.

On ZIP`s devellopment this past year.
I rezzed my main av "denjobi odell" the first time on Januari 16th of 2007. About one month later i uploaded The ZIP`s first store logo. Rented a shop at LakeVille Mall where i put up my noob-creator t-shirts and tattoo`s for sale. I think i never sold any.
In this phase i was still trying to figure out my objective in SL and was hanging out a lot with some fellow noobs at some noob hangouts where we talked about the game.
From there i started visiting Theta Sandbox where i built a bracelet, put some bling script in it and then made another. They are simple, yet clean designs and they are the only two items from that period that are still in the current collection. Selling the items (and only those two items) was nice and i started building more things. Because i did a shape for a chick av, i needed some shoes. So i build "Female Sneakers 1". They didn`t have any colorscript in `m, nor did i texture them and i had no brand. And yet, when i put them up in the shop, they sold (those were the days ..). After a while i built Male Sneakers 2. I was searching for the brandname and came up with NWO, which i later changed to DBO

The sneakers sold for 100 and 200L$ a pair, so i made rent for my first shop prety easy. Thus i took the sneakers, the t-s and some belts i had made by then to shop nr2. Some noob mallowner with a noob mall, complete with camping pads and lots of garbage that was being sold there .. i fitted right in.

I still made verry minimum use of textures and i had to improve on that. I also wanted to give people a way to customize some of the details on the sneakers.

So, i went after a color script to upgrade the shoes .. also applied nicer textures to them while i was at it. Then moved on to build "Sneakers 3"
First i made them available in black leather and suede (tan) and later in 4 more colors. Finaly the product was finished and i had a more clear idea now of what dbo was gonna be like.

I started renting more shops and also did some new t-s .. the old ones i had thrown out by now.

This time i had put more effort in the ads and slowly there was getting some style in the presentation of the shop. Few days after putting up the shirts i redid the presentation of the sneaker collection. The style of ZIP itself was now finaly getting somewhere.

After a while i started building more sneaker models and since then i`ve build boots for both male and female, did more clothes, a jewellery collection, prefabs and animations. I bought some land on Thraki and build a main-store there. All with ZIP style now.


Now the search for style has been rewarded .. residents have come up to me about setting up a franchise construction  :)
The ZIP now has affiliates with their own franchises.

It took me several months to find its style and ZIP was not always looking as promising as it does today.
But here it is .. Revamped , Restyled and .. Revisited :) lots of times a day, by quite a few people.
The ZIP is doing verry nice ^_^

Final promo 20 4 2011